B2B PPC
We help B2B companies create and develop results-oriented PPC programs that integrate seamlessly into the broader strategic blueprint.
STRATEGIC B2B PPC
Most of what is written about PPC today is tactical and technical in nature. There are any number of agencies and consultants that will happily take your money and roll out the latest and greatest in PPC tactical warfare. Campaigns are rapidly launched and images, headlines, and ad copy are tested and then tested again. The cost per click may come down, but ultimately the campaign will underperform because key strategic fundamentals have been skipped over in favour of rapid output. At MFS, it is our belief that PPC has a hugely important role to play in B2B marketing today, but only when it is applied in the correct strategic context.
WHY PPC AND WHY NOW?
The modern B2B environment has evolved in such a way that PPC is now more important than ever. Organic discovery on platforms like Google, LinkedIn, and X is not what it once was. These platforms have been weighted heavily in favour of paid discovery and while the organic approach can work in certain situations, paid ads are becoming increasingly non-negotiable for B2B companies. Our PPC services include:
➜ PPC program strategy
➜ PPC platform selection and technical setup
➜ Keyword research
➜ Ad creation, testing, and iteration
➜ Landing page creation and optimization
➜ PPC reporting
➜ PPC platform selection and technical setup
➜ Keyword research
➜ Ad creation, testing, and iteration
➜ Landing page creation and optimization
➜ PPC reporting
Our Approach
Learn
We learn everything there is to know about your company and goals.
Create
We put together custom marketing programs that align with your strategic aims.
Execute
We get to work and roll out multi-channel marketing campaigns at pace.
Iterate
We adopt an agile mindset and constantly seek out ways to iterate and improve campaigns.
STRATEGY CONSULTATION
Lets Talk Strategy
We’d love to talk with you about what you’re trying to achieve with your B2B marketing and how we might be able to help. We can show you what’s worked for other companies like yours and discuss how you can realize the ambitions you have for your business.
FROM OUR BLOG
B2B PPC – Key Metrics to Focus On
This post outlines the key ppc metrics B2B companies need…