Today we announce the release of our latest B2B resource - The MFS Guide to B2B SEO - which goes deep into the role of SEO within a broader B2B marketing strategy.
ACCESS THE MFS GUIDE TO B2B SEO HERE →
The guide is an in-depth resource and will be particularly valuable to the following groups:
- B2B companies trying to figure out where SEO sits within a broader marketing strategy
- Startup companies looking to incorporate some SEO into their marketing mix
- B2B marketing leaders tasked with overseeing SEO at their company
- Companies looking to take their SEO program to the next level
- Companies weighing up if SEO is right for them
- Marketing people with SEO in their remit who are looking to ensure they meet the latest best practices
The Role of SEO Within the Broader B2B Marketing Strategy
SEO is or at the very least should be an important part of every B2B company’s marketing strategy - but the key question we want to tackle is what prominence SEO should be given in relation to other strategic considerations. There are, for instance, cases where a particular SEO activity may bring more traffic to your site, but does not benefit your business. SEO and the tactical mindset behind a lot of the one-size-fits-all SEO advice out there today needs to be approached with caution.
Remember, there are many companies and people out there offering SEO services that will know a lot about SEO but will know less than nothing about your business. Being perfectly well versed in the ways of SEO will allow them to increase your web traffic - but will do so in such a way that will have little or no impact on your revenue. Admittedly, there are benefits to be gained from technical SEO best practices that cover areas like page speed, mobile-friendliness, and site indexing. Similarly, guidance around on-page SEO best practices has value from a technical standpoint as does backlinking for the most part.
However, the area of content - which is key to SEO - must be carefully considered. Many companies embark on extensive SEO content production campaigns without considering ways the content might impact their brand, competitive positioning, and value proposition.
Rapidly evolving dynamics around search results, AI, and B2B buyer behaviour also means that once effective SEO tactics have now been diminished considerably. In fact, it is probably advisable to stay vigilant at all times and continuously assess SEO activities and update and tweak where applicable. It is against this backdrop that we wanted to wade into the area of SEO and how it can be harnessed by B2B companies today. We will cover best practices, tips, principles, trends, and more - but, crucially, we will cover SEO as part of an overall and holistic B2B marketing strategy.
The guide is free to access on this link, and we welcome feedback of all kinds! If you have a marketing challenge you are looking for support with, you are more than welcome to set up a no obligation initial conversation with our team.