Today we unleash on an unsuspecting public our hot-off-the-press B2B Startup Marketing Playbook!
ACCESS THE B2B STARTUP MARKETING PLAYBOOK HERE →
We have worked on this guide over the past few months with the goal of providing something of value to those in key leadership positions at early stage companies. In general, we have tried to steer clear of the generic by-the-book marketing approach we see so much of in business today and instead focused on many of the foundational and more strategic areas we feel should be prioritized. The guide contains the following segments:
- Foundations
- Vision
- Competitive Positioning
- Essentials
- Channel Mix
- Finding Your Fastball
- Metrics
- Building Your Team
We have also included some exercises attached to the relevant segments that we feel can take this guide from a passive resource into a more valuable active learning accompaniment. The exercises themselves are not designed to be time-consuming themselves - most can be completed in less than 5 minutes. Instead, these exercises can be used as a tool to help you identify where to invest your time as you build up a highly effective marketing machine.
The guide, we feel, will help key startup personnel in the following ways:
- Develop and communicate a believable company vision.
- Establish a clearly defined market position.
- Set up some early stage marketing essentials.
- Figure out which marketing channels to focus on.
- Identify key early stage metrics.
- Building an agile team.
As a key leadership figure in an early stage company, it is you who is the master of your domain, and it is you who has the unique mix of skills and company knowledge that will ultimately find the solutions to the challenges you face. This guide, we hope, can help to support you on the outset of this journey towards achieving your goals.
The guide is free to access on this link, and we welcome feedback of all kinds! If you have a marketing challenge you are looking for support with, you are more than welcome to set up a no obligation initial conversation with our team.